Resources and research on how
religious freedom is good for business


Adventists & Food

Trading watermelon for cigarettes in Serbia

Trading cigarettes for watermelon in Serbia?

August 2013: Seventh-day Adventist young people from across Europe helped clear the air in Novi Sad’s Liberty Square, where they asked passers-by to trade their cigarettes for watermelon and other fresh fruit on a warm summer day.

The effort helped raise awareness of the benefits of healthy living. ( Seventh-day Adventists sponsor nearly 100 hospitals and clinics in 21 countries.)

Benjamin Zihlman and Reimo Butscher from Switzerland expressed surprise when most of the residents were willing to swap not just their lit cigarettes, but their entire pack of cigarettes. Others went further, indicating a desire to quit smoking altogether and exchanging contact information with the young volunteers.

Other Research: Religion, Health & Food

2012: Towards Medicine as a Spiritual Practice: The Project on Medicine and Religion Clinical Scholars Program University of Chicago

2012: Religion and Health – 2 hour public television documentary Auteur Productions, Ltd.; (501-c3 – Hartley Film Foundation)

2012: Religion and Health-Enhancing Behaviors in Africa University of Notre Dame Du Lac

2011: Prayer in close relationships: Impact on relationship and physical health Florida State University Research Foundation Inc.

2011: Staking a Claim: Setting the Strategic Research Agenda for Chaplaincy Care in Health HealthCare Chaplaincy, Inc.

2011: Effects of Daily Spiritual Experiences and Global Religiosity on the Relationship between Daily Stress Exposure and Health Outcomes in Later Life University of Notre Dame

2011: Religion, Spirituality, Aging, and Health Regents of the University of Michigan

2011: The Impact of Religion and Spirituality on Mortality and Health National Opinion Research Center/University of Chicago

2011: Religion/Spirituality and Congestive Heart Failure: Physiological Pathways of Health University of Connecticut

2007: Religion and Health: Effects, Mechanisms, and Interpretation Duke University (Durham, North Carolina)